Full Apple Home Integration vs Brand Apps and iCloud Subscriptions

Do you think it would be better if brands like Aqara were fully integrated into Apple HomeKit, so all camera recordings from a doorbell (even with local storage like a USB or flash drive) could be viewed directly in the Apple Home app, without an iCloud subscription?

Some people think this would hurt the brand, because users would stop using the brand’s own app and lose interest in the ecosystem. Others argue that Apple simply doesn’t want this, since it could reduce iCloud Storage subscriptions. I’m curious which side makes more sense in the long run.

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Hello @i4071505
My opinion on this: let each manufacturer have its own option, and the user will choose what suits them best and will use it with pleasure. Competition is good; it makes products even better.
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